Analytics

Analytics: More Users Than Sessions

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Analytics are super-useful but can get a bit tricky at times. For some reason, several of those times seem to have cropped up this week. So, following on from my article on Why Unique Visitors in Analytics Never Adds Up – I now have one about how you can sometimes have more sessions that users. […]

Analytics

Why Unique Visitors in Analytics Never Adds Up

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Whether you use Google Analytics, Adobe Analytics, or some other package to learn about your web traffic, you are likely to come across some odd looking numbers when you start cutting up your Unique Visitors. For example, when you look at your monthly reports and compare them to your annual report you’ll find that you […]