Analytics

Debugging Adobe Analytics

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Adobe Analytics can sometimes be a bit of an enigma, so people often turn to browser extensions to help them with debugging Adobe Analytics. However, for those of us who spend most of our lives in browser tools; there’s a simple way to get x-ray vision into what Analytics is thinking. Let’s get straight down […]

Analytics

Analytics are Lossy and That’s Okay

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This is the latest in my flurry of articles on analytics, which have all come from various questions and misconceptions about what analytics are, what they are for, and how they work. Today, I’m going to explain that analytics are lossy, what that means, and why it’s okay. Let’s define what we mean by “lossy”. […]

Analytics

Behind the BizOps Buzz: Metric MLA

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We all know that BizOps is gaining momemntum and that we need to think about how we take care of it in our own organisations. Not just because it’s yet another buzzword ending in “Ops”, but because of what we’ve been piecing together for many years. If you’ve read Start With Why, or The Lean […]

Analytics

Analytics: More Users Than Sessions

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Analytics are super-useful but can get a bit tricky at times. For some reason, several of those times seem to have cropped up this week. So, following on from my article on Why Unique Visitors in Analytics Never Adds Up – I now have one about how you can sometimes have more sessions that users. […]

Analytics

Why Unique Visitors in Analytics Never Adds Up

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Whether you use Google Analytics, Adobe Analytics, or some other package to learn about your web traffic, you are likely to come across some odd looking numbers when you start cutting up your Unique Visitors. For example, when you look at your monthly reports and compare them to your annual report you’ll find that you […]