This is a quick note about checking trends over time, and why you probably ought to check both a rolling comparison over time and a fixed baseline comparison. Quite often you’ll find a dashboard with a comparison over time shown as a percentage, in either green (good) or red (bad) – or orange if you’re […]
We all know that BizOps is gaining momemntum and that we need to think about how we take care of it in our own organisations. Not just because it’s yet another buzzword ending in “Ops”, but because of what we’ve been piecing together for many years. If you’ve read Start With Why, or The Lean […]
Analytics are super-useful but can get a bit tricky at times. For some reason, several of those times seem to have cropped up this week. So, following on from my article on Why Unique Visitors in Analytics Never Adds Up – I now have one about how you can sometimes have more sessions that users. […]
Whether you use Google Analytics, Adobe Analytics, or some other package to learn about your web traffic, you are likely to come across some odd looking numbers when you start cutting up your Unique Visitors. For example, when you look at your monthly reports and compare them to your annual report you’ll find that you […]