Steve Fenton

Analytics

You can subscribe to the Analytics category micro-feed.

Adobe Analytics makes it super-easy to add segements, with a visual designer that will help you build the logic. As well as traditional and/or logical tests, you can use time based “then” tests to create segments where things happen in a specific order. For example, you might be interested in visitors who arrive from a […]

What data is missing?

When you start collecting data at scale, you need to decide when to invest in keeping “all the datas” and when to keep only a sample. When it comes to sampling, you need to ensure that the parts you discard and the parts that you keep are a truly representative sample. That means you need […]

Debugging Adobe Analytics

Adobe Analytics can sometimes be a bit of an enigma, so people often turn to browser extensions to help them with debugging Adobe Analytics. However, for those of us who spend most of our lives in browser tools; there’s a simple way to get x-ray vision into what Analytics is thinking. Let’s get straight down […]